Saturday, April 4, 2009

Week 10: The 1964 Daisy Girl Ad


The Daisy Girl Ad was televised by Presidential candidate Lyndon Johnson in 1964. Prior to this political commercial the candidates spoke of what they had to offer. This ad changed political campaigning forever. This ad directly targeted another candidate and used an innocent child & a massive bomb explosion to do it. This ad created a new campaign tactic, which was attacking your oponents instead of talking about one's self.

No comments: